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15.840 | Spring 2004 | Graduate

# Special Seminar in Marketing: Marketing Management

The midterm and final exams are designed to tap students’ understanding of basic marketing terminology and concepts. The exams will be composed of a single question (e.g. what are the three most important marketing concepts and why) and a case analysis.

SES # | EXAMS
--- | ---

7 | Midterm (PDF)

15 | Final (PDF)

## Course Info

##### Instructors

- Prof. Dan Ariely
- Prof. Michael Norton

##### Departments

- Sloan School of Management

##### As Taught In

Spring 2004

##### Level

Graduate

##### Topics

- Business
  - Marketing

##### Learning Resource Types

notes Lecture Notes

Browse Resources

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