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15.822 | Fall 2002 | Graduate

# Strategic Marketing Measurement

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Alt text:
Diagram of building a market share predictor.
Caption:
Diagram of building a market share predictor. (Courtesy of Prof. Drazen Prelec.)

## Course Info

##### Instructor

- Prof. Drazen Prelec

##### Departments

- Sloan School of Management

##### As Taught In

Fall 2002

##### Level

Graduate

##### Topics

- Business
  - Marketing

##### Learning Resource Types

notes Lecture Notes
assignment Written Assignments

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